I felt the brief as a whole was a success. After being rejected last year I made sure to really understand what type of cover generally won. By speaking to other students I discovered that the competition is purely based on a subjective nature. You can also see this by looking at the winning book covers. The majority are very safe, they don't display any form of creativity or uniqueness. Concepts are replaced 'That's a nice cover because I like the colour blue". However, I still decided to enter the competition because it allowed to quickly complete the brief within a short period, this was a kind of relief for me as at the time I was tackling large briefs that took a lot of effort and time. From the start, I was convinced that the book cover was going to be safe and likeable. However, my natural instincts as a designer took over; it didn't allow me to design without any form of concept or theme. Therefore, my chances of winning are probably slim but I loved the end result. The concept was very strong with a lot of deep meaning. I felt it was important to avoid obvious answers to the brief and instead take one part of the story and really portray it in a creative and understandable way but to also include elements of curiosity to spark interest.
Overall, I didn't learn much from the brief. The process was exactly the same from last year. The only thing I can think off is what I've mentioned above, to make sure there is a strong concept in my work. Designing work that is regarded as 'safe' is not something I want to put my name next to. While I'm a student it's essentially for me to experiment as much as possible while I can. To ensure I continue to think outside the box and to think of things that haven't be thought off. Ideas that are considered wild and risky are often the path you want to take as a student because once you graduate and go into a full-time position the creative freedom suddenly drops and you find yourself craving for student life again. That's all I really have to say for this brief. My time management was spot on, I finished within a week so the brief was very efficient for the extended practice development.
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