The two brands that I've moved forward with are Hungry House and Uber. In order to understand if the brands and its users would benefit from the iWatch, potential scenarios were written down.
Scenarios for Hungry House were:
- The user could potentially be drunk and wants to quickly orders his favorite food instantly without going through the normal process.
- The user is in a rush home due to being stuck in meetings and needs to order dinner. Instead of cooking dinner the user can use the iWatch to quickly order food.
- The user cannot cook and isn't close to any takeaways, the iWatch become beneficent and the best option to order food.
Scenarios for Uber are within the image below. But shortly after doing this I found out that Uber already have an app on the iWatch so progressing with Uber would be pointless.
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