Below is the script used within the final video submission for e-mily. Last year I entered The Telegraph brief for D&AD and within that video, Lois produced the voice over. Looking back, I don't regret using Lois for the voice over but I think it wasn't the best approach in regards to the actual voice. Lois is northern and sometimes the northern accent could be hard to understand. Looking back at previous they all used a southern voice. A voiceover within a video is such an important element which shouldn't be overlooked. When we gathered feedback we were told that we should have used a southern voice that's plain and easy to understand as the judges would appreciate it more and it comes across as more professional. Therefore, for this year's submission, I made sure I got a southern voice, and that voice belongs to Cameron. Cameron, a posh boy from south London was perfect for the video.
The script discusses the concept in its most precise form. Allowing the judges to understand the concept within the first few seconds of the video starting. Capturing their attention, setting the tone and stating the who, what, when, where and why all within 2 minutes.
Script is below:
"e-mily is a convenient chatbot with the purpose of delivering instant education to billions of students across the globe, through the familiar setting of messenger apps. As a fully interactive chatbot, e-mily is motivational and compassionate, with a friendly personality. e-mily is also capable of recognising speech patterns, in order to create a personal experience for each student.
e-mily abolishes the outdated nature of education and instead delivers a modern learning tool directly into the students’ most familiar and comfortable environments. Educational institutes have the option to pay a fee to register with e-mily, instantly syncing all course data and resources with the application. Embedding e-mily within the existing social messaging platforms provides the user with a service that is already credible, trustworthy and cost effective.
From the examples shown, students can use a number of callout functions to quickly access e-mily’s resources related to their study, to either collaborate and share with friends or to be used directly with e-mily. Students can access their timetable, calendar, library resources, set tasks and even complete their homework with help from e-mily.
Right now, 60% of the world's population owns a smartphone with over 2.5 billion people having at least one messaging app installed. With WhatsApp users averaging nearly 200 minutes each week, messenger apps are the future. e-mily will be accessible on all digital devices opening up the services to a wide range of students.
At this moment in time, many people view the world as a place of turmoil and suffering, due to poverty, corruption and other social issues. As Nelson Mandela once said, “Education is the most powerful weapon which you can use to change the world. e-mily is that very weapon of education, a weapon only used to create a brighter future and a brighter path for all."
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