Chatbots are the main focus of my idea. They will be at the forefront, dealing with students and allowing them access to a range of resources and data. So, what is a chatbot? According to the Guardian, chatbots are:
"Chatbots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation."
https://www.theguardian.com/technology/2016/apr/06/what-is-chat-bot-kik-bot-shop-messaging-platform
Last year, Facebook allowed access to their Facebook Messenger platform to third party chatbots. The platform current has more than 1 billion monthly users. With other messaging apps also opening their services to chatbots, chatbots have become a source of opportunity. Pulling in big financial gain within messaging platforms. Alongside financial gain, chatbots are also beneficial for the overall user experience. They can handle adapt to the language spoken to them by users and can process many requests at once. Facebok also announced last year that since they've opened their messaging platforms to third party chatbots 30,000 bots have been created in the less than six months. Chatbots can help its users in many extraordinary ways. Chatbots can:
- Be your lawyer - A chatbot called 'DoNotPay' was created by Joshua Browder. The chatbot has reportedly turned over 160,00 parking tickets in London and New york.
- Order your food - A chatbot can order food for you. All you need to do is speak to the bot or type out your order. It has gone down so well that Taco Bells has created their own 'Tacobot' which lets you also order food.
- Be your doctor - Chatbot that can give you advice, recommend treatments and give you access to a range of medical resources. Saving money and time.
- Be your pension or finance adviser - RBS has recently created a chatbot called 'Luvo'. Luvo can help its customers with common issues such as lost debit cards, locked PINs or provide help to order new cards.
As you can see above these example of chatbots don't necessarily have to be used within social messaging platforms but the benefits, power, and practicality they have are unmistakable.
Social Messaging
60% of the world's population owns a smartphone with over 2.5 billion people having at least one messaging app installed. With WhatsApp users averaging nearly 200 minutes each week, messenger apps are clearly the future for communication. According to a recent study in 2014 two-thirds of smartphone users don't download apps. People often stick to what they're used too.
Social Messaging allows billions of people to have a connected conversation all around the globe. People are more connected now than ever and with smartphone becoming accessible to poorer families many more people have access to social messaging. Collectively messaging apps have around 5 billions active monthly users, from Facebook messenger, Kik, Viber, Whatsapp, Skype, Snapchat, WeChat, plus much more. People now spend more time in Social Messaging than in Social Media and this is especially true for the millennials. This is evident by the recent study by the Business Insider. The graph below shows the rise of the biggest 4 Messaging apps overtaking the biggest 4 social networking apps. With the big 4 social messaging apps pulling in nearly 3 billions active monthly users.
No doubt the power of both Chatbots and Social Messaging. Even before starting the brief we can see by implementing education within both of these platforms will instantly be available to billions of students. Already making a global impact on many students.
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