Monday, 3 April 2017

EP // BRIEF 4 // RELATED GAME // APPROACH

The overall approach that I'm trying to portray to the intended demographic is a game which is modern, space-efficient and an overall a fluid user experience, with the core purpose of embrace the users loyalty, credibility and in the end an incentive to keep returning if they see 'Related' as a game that is beautifully designed . First off you have to understand the key mechanics of a game by researching and digesting existing games similar to 'Related'. How games are put together and how they are structured with hierarchical positioning. By exploring the user's needs and analysing existing games it'll quickly become evident which design elements to keep and which to disregard.

Understanding what I know so far this would be achieved by using minimal and clean design -- stripping out unnecessary features and content and instead really using the space that a mobile device contains. On its own, the mobile device is a very restrictive device, therefore restricts the users ability to play the game. It is important to use the space to its maximum potential, which requires outside thinking; understanding what pieces of information and features the audience needs at its very core.


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