The work that I've created for this brief has been the best piece of work I've created out of all the three years I've been at LCA. The concept and the final submission I felt have been extremely strong. Similar to 'Related' I can see this concept being developed into a fully functional chatbot. I believe in e-mily and can absolutely say with certainty that the concept could be an answer to the future of education, bringing education to billions of students around the globe. If this idea hasn't been produced by another company within 5 years I will myself...somehow.
It seems that the work I produce from live briefs, especially D&AD is always my best work. I think it's down to the type of briefs and the presentation of the final resolution. D&AD is where I first learned animation and video production, so even though you have to pay £200 to buy a pencil, they made me push myself and teach myself a number of valuable skills. I loved the whole experience and wouldn't change anything. The only thing I would change is the amount of work. Time was restricted and I couldn't produce everything I wanted too but the final video explains the e-mily in a precise and efficient format. Due to the restricted time I had on the brief, I felt this in some respects it made me work more productively. There was a number of late nights but I proved to myself that I could produce a significant amount of work within a short period. Work that was also of a very high standard. The concept of e-mily was influenced by the talk at NUX5 by Graham Odds. It's the first time I've experience real influence and acted on it. I was extremely inspired by the talk, which the brief allowed me to add my own spin and vision on what Graham was discussing.
Like last year I already had to use the recording booth to record a voice over for the video. This allowed me to extend on a few skills around voice production. The brief forced me to come out of my comfort zone, to discover and learn topics that I hadn't been familiar with before. The whole brief had elements such as animation, video production, sound production and the majority of Creative Cloud to create the final resolution. I had to come out of my comfort zone but the results make it all worth it.
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