An elevator pitch is:
"An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organisation does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. They should be interesting, memorable, and succinct. They also need to explain what makes you – or your organisation, product, or idea – unique."
Apart from creating the elevator pitch to spark interest within a short period of time, it's an opportunity for me to understand the product. If I can't sum up my idea within a couple of sentences then it's a clear sign that I don't understand my concept, as well as I, think I do.
The elevator pitch I wrote for Related is as follows:
For all music lovers Who want to enjoy and discover a game about music The ‘Related’ game Is a strategic gaming app Unlike ‘six degrees of seperation’ which doesn’t provide a dynamic and fluid user experience Our product is a strategic and competitive game, which connects users back in touch with music. Exploring and uncovering different genres and artists while challenging their friends and family.
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