EP // BRIEF 6 // HUNGRY HOUSE // CURRENT BRANDS ON iWATCH

Before designing or choosing the brand to design for the iWatch, research needed to be undertaken to see how existing brands have adapted their services for the iWatch. There aren't many brands who have took the leap and put their services on the iWatch. The iWatch is still a new platform which hasn't been truly exposed for its benefits and potential. All brands who have taken the leap onto the iWatch has to minimalise their services in it's most simplistic form. The screen size is heavily restricted with limited functionality. Below are some brands who have successfully adapted their product for the iWatch.

Shazam

The services are heavily restricted and minimal functionality. However, the Shazam has always been minimal services. Shazam can scan the world around it to pick up and identify a song. The app provides this services in an effective format. Shazam scans for the song, then gives the users the opportunity to listen to the lyrics of that song. That's all there is. Straightforward, cutting and reducing all unwanted content.

Skype

On the desktop or mobile Skype has many options and feature, however, on the iWatch the majority of features and options have to be removed in favorite of a more simplistic and efficient application, only giving the user the basics. Being able to search for a person using voice command and then calling that person. In regards to accessibility, I don't know if the watch implement features to help the user with certain disabilities. If not, it could restrict disabled users but if it did the app may not be as practical or as fluid.

Uber

Uber has restricted it's services for the user on the iWatch, only allowing users to simply search and find a driver. All other settings have been removed. Again, if the user wants to access features or settings then the user must visit the mobile site. With all of the apps on the iWatch the user would be giving the chance to link up with the user's smartphone, allowing users to still have the full experience just in case they need any added settings or need the smartphone to solve a certain issue.