I visited Parallax. Based in Leeds and London, Parallax is an award winning digital agency based in Leeds & London specialising in SEO content marketing & web development. I wanted to get feedback from professionals who specialise in the field that I want to move into. Plus the work I'm doing for Hungry House is situated around digital and UI, UX. I presented my Hungry House idea to Dario, one of the Creative directors at Parallax. When asking for feedback Dario simply stated that I couldn't do the project unless I have an iWatch to view it on; instead, I should focus my time improving existing brands whilst keeping clear of creating innovative ideas. With another director who sits next to him arrogantly announcing that it "Looks pretty, though."
Dario, in a nutshell, was very uninspiring with a pompous attitude and for a student who is still exploring the industry of UX, it's very disheartening to witness. As a student, I have the flexibility to experiment and to explore different innovative ideas before I enter the industry. I see myself as an innovator who one day wants to create a product to help people no matter how big or small, no matter how many people try to restrict my creative instinct. The majority of the time he was ignorant and didn't give me productive advice that could further my idea. I explained that I am indeed a student and this work isn't a serious brief that I want to actually make but this explanation fell on deaf ears. But what I learned from the visit was that I don't have to listen to a someone just because they are a professional. This brief has provided me with a lot of enjoyment so I shall continue on!
Dario, in a nutshell, was very uninspiring with a pompous attitude and for a student who is still exploring the industry of UX, it's very disheartening to witness. As a student, I have the flexibility to experiment and to explore different innovative ideas before I enter the industry. I see myself as an innovator who one day wants to create a product to help people no matter how big or small, no matter how many people try to restrict my creative instinct. The majority of the time he was ignorant and didn't give me productive advice that could further my idea. I explained that I am indeed a student and this work isn't a serious brief that I want to actually make but this explanation fell on deaf ears. But what I learned from the visit was that I don't have to listen to a someone just because they are a professional. This brief has provided me with a lot of enjoyment so I shall continue on!
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