The video below discusses 'freemium' a business model which is responsible for squashing paid games. The majority of games now allow in-game purchasing. By using phycology and other forms of behaviour techniques apps such as Candy Crush and Pokemon-Go make millions each year from in-game purchasing. They speak about how games like Candy Crush use virtual currency to subconsciously make the user feel as if they aren't spending real money even though they are.
This is the tactic I'll be implementing with 'Related' to make the game free to download but offer virtual currency to buy cheats and hints to finance the game's development and future success.
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