For the logo, I wanted something personal, friendly and motivational. Once a name is found it will be attached to the chatbot which interacts with billions of students around the globe within social messaging apps. The name had to be easy pronounced to give a humanistic portrayal towards the chatbot. This sparked the idea to give the chatbot a human name so when the user sees the chatbot within Whatsapp or Facebook messenger the user would subconsciously see the chatbot as a human-like friend and not just a robot. The problem I ran into was what name to use and would a human name become confusing. For example, we used the name "Hannah" and Hannah the chatbot popped up within Whatsapp, the user may be confused who Hannah was. Are they a real person or are they a chatbot, it's not something that will be immediately obvious. Therefore, I had to find another way use a human-like name but without the user being confused.
I then come up with the name "e-mily". Without the '-' we get Emily, a human name. It's easily pronounced which is beneficial for students across the world to say. Emily sounds very friendly and safe. By adding the '-' we combine two elements, the human name, and e-learning. e-learning simply refers to learning online, which is what the concept is attempting to achieve. In the end the user will see 'e-mily' pop up on any social messaging platform and feel connected to the humanist name but will be able to instantly understand that it's, in fact, a robot because of the '-' next to the 'e'. I hope this makes sense. The logo for e-mily is below.
Colour
For the majority of the time, the user will only be interacting with e-mily through messaging apps. e-mily will be seen within its own application and within the UI of all messaging platforms. When e-mily is visible it will be seen with the color green. Why the colour green? Green is the colour of learning, It symbolizes growth, harmony, freshness, and has a strong emotional correspondence with safety. All attributes and characteristic that represents a familiar and comfortable learning environment. I tried other colours such as blue and red but I found that blue was too similar to Facebook's blue and I didn't want e-mily to seem like it was associated with any messaging platform. Red seems too harsh, especially when it's considered a colour of danger. It doesn't represent a friendly environment. Below you can see the colours in context.
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| How the red looked |
Style
The style I wanted to portray is of a modern and minimal aesthetic. The majority of learning environments are very outdated and uninspiring. Therefore, a modern style and appearance will encourage a motivational environment where the user feels connected and joyful. The style also needs to match the overall modernistic look for the majority of messenger apps. For example, the UI of Facebook messenger is very slick and modern and if you have an outdated chatbot integrating within Facebook messenger the whole looks will clash and will be off-putting for the users. Making not only e-mily but also messaging apps look unprofessional, discredit their choices.
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