The demographics for the iWatch Hungry House app ranges from 16 years and upwards. The age could go even lower, but I'm not sure if there are any age restrictions when ordering food online. However, the audience is only for people who have an iWatch. If you don't you can't use the product. Everybody loves food and therefore the app is open for all users no matter background or social class. To a certain extend the watch restricts a certain social class. iWatches are expensive, they start at around £250. These high prices limit individuals with low income, essentially limiting working class people.
If we look at Hungry House and the service it includes we can see that Hungry House doesn't match up with the prestigious nature of the iWatch. The food on Hungry House isn't fancy or expensive by any means, it's mainly a place to buy takeaways of all cuisines. There are a couple of directions when considering the target audience. I could either aim Hungry House at higher social classes to represent the type of people who may buy the watch. I could also aim the app at all social classes, including the working class. There may not be as many working class people who own an iWatch but Hungry House is a service aimed at the working class. I think the best option is to aim the app at all classes. Keeping the range of users open but to include a prestigious feel. This could be subtly achieved by using a modern and professional aesthetic. Therefore, the target audience is iWatch owners between the ages of 16 years and upwards and from all social classes.
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