Promotional posters are the perfect opportunity to promote the game to a wider audience and to form a campaign around the game in order to create hype and a buzz. The concept of the poster campaign still remains closely tied to the game itself with its style and overall aesthetics. The tagline reads "Maybe, Some things are harder to relate..." this portrays a sense of humour and a close link to the concept of the game. The tagline is visualised with the imagery above. The first poster demonstrates that Donald Trump doesn't 'suit or 'relate' to the Whitehouse and the second posters suggest that pineapple doesn't relate to pizza. The poster is poking fun at two controversial but harmless things. The Donald Trump poster was created before the election results and at this period a lot of people were poking fun at Trump. Therefore, the poster could have been used for viral purposes to create a big buzz and curiosity around the game. The second poster is less controversial and more playing up to the viral discussion around pineapple on pizza. This type of poster would be used if the first one was seen as too risky. Overall, the rest of the posters match the layout and aesthetic of the game. This ensures brand consistency and maximises awareness.
Distribution
The poster can also be made into a digital version and advertised online. The layout is very adaptable with minimal content and space making it flexible for all sizes. The majority of the advert would be promoted online through social media, music forums and gaming websites. Physical versions would be promoted around schools, music venues and places which attract younger people. Even though the target audience is everyone who likes music, the majority of people who listen to music and also play gaming apps are of younger age.
No comments:
Post a Comment