EP // BRIEF1 // CREATIVE NETWORKS // FINAL WORK (NEEDS IMAGES)

Below is the final collateral for Mike Mignola creative network event. So far, Mike is the only speaker to attend this academic year but hopefully, a few more speakers will hold lectures with Creative Networks, this way we can really understand and appreciate the real benefits of using the same theme across different speakers. This conclusion would be the true test to determine the restraints and overall success of the Creative Network.

From the very start, it's evident to see the uniformed link each piece of collateral has with each other. In regards to the posters each one is different but again contains a fundamental appliance of consistency and loyalty to the theme. All three posters showcase a number of approaches to Hellboy whilst ensuring a contemporary and professional undertone. The distinctive colour of red contrasting against the black further explores Hellboy's unique and devilish characteristics. The red rectangle is effortlessly applied to form the flyer, almost appearing as if the rectangle has been cut out or removed from the poster; this is due to the effortless transition and flexibility the rectangle processes. The images can also act as a unique limited edition posters - a piece of memorabilia. This effective strategy acts as an incentive and for people to attend.

The front of the flyer contains the same information the user needs in order to attend the event as effortlessly as possible. The information used on the flyers and posters inject a systematic approach to the hierarchal structure of information, allowing the information to clearly be injected in terms to importance. The back of the flyer contains the visual imagery use within the background on the posters. The flyers come in sets of three, each displaying the images used within the posters. The images act as a representation of Mike Mignola life and his success as an illustrator but produced in a contemporary Style to represent the college.

The images can also act as a unique limited edition, in other words, the posters and flyers act as a piece of memorabilia people attending the event can take home with them at the end of the night -- To hang on their wall as there will never be another design like it. This effective strategy acts as an incentive and for people to attend. People love a freebie and by taking the poster or flyer home with them will act as a free promotion for the event in which the Internet and social media cannot reach or infiltrator. In conclusion, the promotional material created for Mike Mignola was undoubtedly successful and professional. A high degree of credibility was constantly implemented throughout the branding in terms of minimal colours and layout, whilst avoiding a cluttered and overall oppressive design. It communicated an understanding of the subject and its author, Mike Mignola. Connecting this with the consistency throughout the event demonstrates a knowledge of not only the subject area but also an awareness of the audiences integrity and sensitivity. These careful considerations will inevitably present the college and Mike in a professional light.