EP // BRIEF 7 // SPOT METERING WEBSITE // EVALUATION

From the start to the very end I loved every step of the brief and process. First off the brief was something that I've wanted to do for a long while but never really had the opportunity till extended practice came along. It gave me the chance the approach a website that was extremely poorly designed and to bring it back to life. Give it a burst of energy and bring it back into the 21st century. My first task was to make sure I picked a website that was trying to sell something. That was the main objective of the brief, to encourage the selling of a product. What I loved was taking the time and effort to really concentrate on the aesthetics of the site. I wasn't too strict to make sure I followed brand guidelines as such. However, the majority of the poorly designed website are often independent companies or people who have no brand set up. Making a contemporary responsive UI was my most favourite part of the brief. The brief demonstrated my love for UI design and I think you can really see that from the results. I tried to push myself as much as I could to try to designing a site that was unique in some respects but to ensure that functionality was paramount.

The brief also gave me the perfect opportunity to learn new software. New prototyping software which is currently trendy as I've seen quite a few digital studios use it and also recommend it to me to try out. In regards to UX, I tried to apply more of the process for the brief. I began to try different approaches to user testing, so by timing people to see how long it took them to reach a certain page and then comparing that to the new site to see the results. It's a great opportunity to understand if I'm achieving the fundamental objectives of the site. If so then it's a success, if not then back to the drawing board. The brief gave me a great opportunity to see how far I could push responsive design and the end result is perfect for my portfolio. Time management was spot on for this brief. I gave myself 3 weeks and finished the final site in just under 2 weeks. I felt this was down to my love for the work. If you love something you would spend the majority of your time on it, making sure it was perfect and successful.