The campaign video contains the narrative of two church members who are responding to the question: What does self worship mean to you? They discuss their experience and how the church has made a positive impact on their lives
Aesthetically, the video is modern, utilising bright colours in reference to the brands colour scheme. Through the energetic appearance of the members, they are seen laughing, smiling and dancing. Along with the candid footage, it portrays a new side to the church, a side that it organic, natural and 'normal'. Self worship is shown to be an exercise that greatly improves the human experience and draws the audience in through the promise of benefits. The participants humanistically tell their own story, providing personality and reliability through their own experiences.
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