Wednesday, 10 May 2017

EP // BRIEF 8 // CHURCH OF SATAN // AUDIENCE

Engage an audience who may reject the Church because of the name, colours and general identity. Appeal to a demographic of young adults aged 18-35 to invite a new generation of members.

When a lot of people hear The church of Satan they often have preconceived ideas of what it means. People often think they worship the devil and perform human sacrifices. This isn't the care. The Church of Satan is all about worshiping one's self. It teaches you to love yourself and others around you. This is the challenge that me and Lo face, we have to change people's minds and attitude towards the Church. Aiming our campaign at a younger demographic as these types of people are still open minded and are still searching the world for a purpose which the church can give them. The older generation is set in their ways and is a lot more difficult to change their opinions, as their ideas and attitudes have me the same for 30-50 years! The younger generation is the future and is the leading voice in changing how we see the church. 

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