The website ensures consistency and professionalism are key. Consistency throughout print and digital guarantees a campaign that is credible, trustworthy and highly visible. It makes the overall campaign rememberable if all the same branding is carefully applied. People will remember the look and style from a poster that they might have quickly walked past and end up visiting the site for more information.
The video of the website below demonstrates what the overall look and feel of the site are, taking you through what the user journey might be for an average user. Exploring news, history, campaign and eventually how to become a member. The web design is a vast improvement from the original site. The original site design was dark, outdated and cramped with content. The new site strips these unwanted components and instead delivers the user with a site that is clean, spacious, modern and friendly. Ensuring all member sand non-members feel welcomed.
COS-WEBSITE from Jack Solomon on Vimeo.
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