'Idea 1' was the idea that was chosen to move forward with. From that sketched mockup, I took it into Cinema 4D to start building it. From the first image below you can see how this idea turned out. There were a few issues from the start, the composition was hard to get right. I tested out a number of camera angles and the one you can see (below) was the best angle I could come up with. It was too busy and unorganised, but even this still wasn't as visually attractive as I hoped. I'm still very new to Cinema 4D so I was very limited to what I could accurately achieve. The balloons looked very fake but the deflating effect looked somewhat realistic. With Cinema 4D you take control of every aspect including lights. Setting up lights are quite difficult if you are new to the software but I gave it my best shot. Overall the overall feel of the scene was very stylish and professional which is a plus for the direction I'm trying to achieve.
With the first idea not turning out the way I expecting, I ended up playing around with different compositions and seeing what angles worked best. With the idea below I removed the whole cage and only used one bar with the deflated balloon. At the time I was only experimenting but this composition was the start of the final resolution. I preferred using only one bar to reflect the concept. It was minimal and dynamic and allowed more space for the whole design to breathe. The up close view of the balloon allowed more focus on the fragile nature of the balloon and gave me the chance to increase the detail of the whole design. The reflection, textures and lighting all portray a realistic look.
The next step was refining the layout and again experimenting with a number of background colours and adding more bars of the cage. The only issue I had with the previous cage was that it was only a single bar. I wanted an illusion that there was a full cage, so with only one bar, the balloon could easy escape. I managed to achieve this by adding only the bottom bars and moving the angle as this gave the appearance that there was a full cage.
The white background was changed to black and the balloon to red. This was to explore different possibilities and bring in a subtle link to the dark and grungy feel of the metal genre. A red balloon was to ensure the user can see the balloon but to show the danger aspect hope. Using the association that comes with the colour red to enforce emotional responses.
Experimenting with a white balloon with a slightly more birdseye view of the cage.
The above design was left for a while to see how I felt about it in a week, but it was also a chance to receive feedback. The feedback I received was crucial to the following changes. You can see the feedback I gathered in the 'Feedback' blog post.
The balloon was the biggest issue. The cage looked realistic but the balloon did not. I began to watch a number of video tutorials on how to create balloons in Cinema4D which help me out tremendously. Also, the black background didn't impress my peers when I was asking for feedback. The balloon stood out too much and didn't look natural within the scene. With this in mind, I went back to the white/grey background. With the newly created balloon in hand, I recreated the whole composition again to ensure everything was detailed and realistic. I experimented with a number of colours, including a glossy red and a shiny gold which you can see below. The results came out a lot better than the previous experiments and by conducting another round of feedback my peers also agreed.
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