Below are the final posters for the 'Self-worship' campaign. They avoid any negative connotation that may put of potential members while including trends that we've seen with other religious brands such as Christianity. By using white as the majority colour along with red and yellow the posters are vibrant, energetic and visually appealing. They're are inviting with their fresh and modern appearance. The posters incorporate an minimal and professional layout, removing unwanted information and only presenting the vital pieces of content that are relevant to the campaign. Elements within the poster still pay homage to 'Satan' and the original brand such as the colour red and the devil crown from the logo.
Ano typeface ensures a brand that is well rounded, credible and contemporary to appeal to the intended demographic of young people. Others elements within the poster are purposely implemented to appeal to a younger audience such as young looking members of the church and a fresh colour pallet. With the #templeofyou, the audience will be encouraged to look past the negative stereotypes of the Church to begin to educate themselves. Worshiping yourself is a positive thing which when applied to the Church it begins to break down all negative attitudes to what people think the church is about.
No comments:
Post a Comment