Below are some names which will be used for all collateral including publication, flyer, poster, website and so on. It will essentially act as a brand. The name needed to represent the characteristics of dictators and come across as eerie and Gothic to give a sense of oppression. The name also needed to be consistent with the style and aesthetic of the publication and other collateral (so, no comic sans for a contemporary publication)
Some naming options were:
- Dicktators (humorous twist)
- Dic.
- Leader
- Brutal
- Control
- Persuade
- Eye
- One nation
- Peoples champion
The name I liked, in the end, was 'Heil'. The word Heil is most infamous for being used by Adolf Hitler with the saying 'Heil Hitler'. Therefore, you instantly get a link to a dictator. It's striking and has its Gothic roots. The word 'Heil' means salvation so it doesn't mean anything racist or controversial and salvation is what dictators promise their people. A better, prosperous life and nation, which often is a lie.
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