Theme or collateralWhen we talk about Concepts they are often regarded to the implementation and selling of a certain message that is collectively represented throughout one's design or campaign. It's often abstract but delivers a very real and deep message intended for the target demographic to connect and engage with the campaign.
For the Creative Networks brief, a deep conceptual approach wasn't needed due to the nature of the work. We didn't need to sell a product or inject any kind of the persuasive meaning within the design. Concepts would normally be applied to advertising where there is a product to sell to the consumer, in this case, we were simply promoting an event and not selling anything of value. Essentially the event isn't significant enough for the need of a concept. The only type of strategy applied that could be similar to a concept was a theme. The theme applied to the promotional event branding was a distinctive rectangle used as the main element and visual throughout all of the collateral on the leaflets, flyer, and animation. To understand how the rectangle can be applied to the collateral we can, for instance, take the posters, the featured rectangle would be predominantly positioned on the page with imagery around it to add a visual stimulant and a chance to represent the speaker through showcasing their work. This representation of showcasing their work will immediately gather interest and recognition from fans and by passers-by who are interested in that particular style.
To ensure the success of the theme and consistency the rectangle will be used for the leaflets and flyers giving the illusion that the leaflet has been taking out of the posters, giving a sense of connection and succinctness. This same design decision would also be incorporate into the animation. The rectangle would be used as a demonstration of hierarchy, to announce/highlight information.
No comments:
Post a Comment