EP // BRIEF 3 // D&AD PEARSON // BRIEF

For the responsive module last year I entered into D&AD. It was a great experience in which I created some of my best work I've done. Unfortunately, the judges must be corrupt as I didn't win. I learnt a lot from the process and winners from last year and hopefully, I can adapt my final resolution for this year's entry. The brief I decided to choose was Pearson. 

The challenge was to:

Rethink the future of education around the world, with a product, service or campaign that shakes up learning for Pearson

1. Identify an issue, challenge or opportunity presented by the global scale of education in 2027 – ten years from now.
2. Design a product, service or campaign to address it.

This was my challenge, to create a product that can address the rise of globalisation. Coming from a digital background it was a perfect opportunity to address this matter within a digital resolution. How could I create an app that benefits students, keeping them connected to their education no matter where they are in the world? Another key issues I needed to consider was not only the rise of your average students but students who make up the rest of the population, such as disable students or students who can't attend school due to social issues such as poverty, war and even students who can't attend school because of threats from militant organisations. Even though these groups make up a minority they still need to be considered and not left behind or forgotten.