Thursday, 16 February 2017

EP // BRIEF2 // PENGUIN // FINAL COVER

Below you can see the finish and final book design cover for Penguin. The overall success of the cover came down to its conceptual exploration of racial discrimination at every level. Features within the book that link to racial discrimination are:

Protest song - The protest song was in connection with the most common known thing about the mockingbird, it's ability to mimic sounds from other birds. Therefore, the bird is seeing and mimicking the harsh reality of black people in the 1930's America.

Layout and arrangement of type - The type is position vertical for two reasons. The first is to ensure the reader's eyes are moving from top to bottom giving them the best opportunity to see all elements of the page. Secondly, the ability to subtly make the elements of the page look like a face. The face of Tom Robinson, the man who was wrongly convicted and the man who the whole concept has been based around. It's his story and his fight against the common white man.

The book was set in America in the 1930's so apart from the book links back to this time. Therefore, the book incorporates a feel of the 1930's through the vintage texture used within the background and the serif typeface, again representing a classic and timeless atmosphere. Lastly, the colour scheme and overall layout are deliberately injected into the overall cover to guarantee the book links back to a new generation of readers. Therefore, the book still has a contemporary layout to reach out to a contemporary demography. This is achieved through the minimal colour scheme and minimalist layout.







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