The allocation of the work was first set up so everyone could have a chance to produce work and this avoided anyone being left out. First, the concept was tackled by the whole group to generate and explore as many opportunities and avenues as possible, this, in essence, creates a collective system of opportunity and understanding of the brief and for what and whom we were working towards in regards to the target audience, Mike Mignola, and Creative Networks. Once we were comfortable and happy with the directional approach of the concept we were then able to allocate the work between us to suit our area of focus, whilst also saving a lot of time. Once the concept was confirmed we decided to tackle the poster first as a group and then once the poster was complete this would then inform the rest of the event collateral. The collateral paraphernalia we decided to create was a series of posters, flyers, leaflets, vinyl for the bar and the animated introduction to present the speaker. Once the posters were complete we began to allocate the work amongst ourselves. Rhys worked on the vinyl and leaflets, Lo worked on the flyers and also making sure that all collateral was consistently floorless throughout, this included making sure all the colours matched and the sizes and image quality continued to portray a certain degree of professionalism. Lastly, I worked on the digital elements, and this included the animated creation of a short 10 seconds introduction.
In conclusion, we made a conscious attempt to make sure that everyone had something to do and this is another reason why we all tackled posters together as this gave us a chance to experiment with different styles and aesthetics while still considering the conceptual approach and implementation of all design decisions whilst still injecting a credible and professional tone of voice to represent the college and the speaker.
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