EP // BRIEF1 // CREATIVE NETWORKS // TARGET AUDIENCE

In regards to the target audience of the campaign, it was somewhat important to understand who the branding would be aimed at. You can begin to explore whether or not it's more important to represent the target audience in order to persuade them to attend or to represent the speaker as an incentive to attend or will it be both.  Understandably, the main audience would be from the creative sector but also students from the University, as the branding would be presented and seen within the University the main audience would be students from the Uni. Other then the college the Creative Networks event will attract a number of people from around the Leeds area and also other students across a range of universities. In terms of the target audience, the event collateral would be presented in a way to attract and appeal to the intended audience to want to attend the event, this could be delivered in regards to design aspects such as colour, imagery and typography but also other areas such as how the concept would be presented and promoted.

You have to look at two scenarios when approaching the target audience for an event. There is a certain proportion who are there because they are already familiar with the speaker and people who don't know the speaker and/or doesn't realise the event is happening. People who are there because they are a fan of the speaker won't necessarily be affected by the branding as their brains are already decided they are attended. The other demographic will have to be persuaded to attend or be made aware of the event if they don't know what's happening.

It's also extremely vital to represent the speak in a good light. Sloppy design and promotion of the event and speaker could damage the reputation of the Mike Mignola and inevitably snowball to also damage the reputation and credibility of Creative Networks as an event and the university.  It's important if not more important to make sure the branding and concept is professional, and a successful representation of Mike Mignola and his contribution to the industry.