For the creative networks brief, we were recommended to form ourselves into groups to ease the work pressure but if we wanted to we could work on our own. Due to the pressure of cop, especially the dissertation, looming above my head the realistic choice was to get into a group to improve the chances of winning.
My group consisted of me, Rhys and Lo; even though all three of us were close friends we all have a variety skillsets and area of Interest. Rhys's interest is within Branding, Lo's specialist is editorial and mine was digital. Together as a team, we had the opportunity to combine all areas of interest to muster up a number of ideas and concepts from a range of perspectives.
The other benefit was that nobody was shy or afraid to speak up or defend their own work and decisions, yes, we are all friends but we were all at a level of comfort in which we all respected our own creative differences. Essentially it's better to have an effective and serious discussion without any judgement than to be shy to speak up and put forth any suggestions or constructive criticism.
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