Penguin, a competition brief based around creating a single book cover from a selected number of categories; adult fiction, adult non-fiction and children's cover. In my opinion, Penguin isn't a competition who rewards unique and conceptual exploration of book covers but instead rewards and favours cliche and obvious design outcomes. This is essentially my opinion from reviewing the previous winners of last year. This very fact will determine how I approach this year in regards to time and approach. The main reason for doing the Penguin brief is that it is, in essence, a short brief with a lot of flexibility and freedom to produce whatever you like and as Secret 7 has had a midlife crisis this year, this may be the only extended practice brief that I can fully experiment and essentially do what I please.
My ego aside, Penguin is a good opportunity for anyone to flex their creative muscle. The competition allows any creative to learn a new skill or experiments with an existing one with full freedom. It doesn't matter if you are more inclined to work with print or digital anyone can attempt the brief no matter the area of specialism.
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