Today, Joshua Edgington briefed the Creative Network Project. Even though elements of the brief were somewhat confusing, the brief was situated around the promotional and branding of Creative Networks. Creative networks are 'Leeds College of Art's major professional events program with talks from a diverse group of high profiles speakers from across the creative industries to entertain, challenge and to make us think'.
The brief instructed us to take the next speaker, Mike Mignola who will be speaking at LCA on the 3rd of November and to create a concept to essentially promote the night. We had to also promote another speaker who we would like to see at the next creative networks talk. I felt this requirement was to see how the branding could be universally applied to all speakers but with individual elements within the concept to represent each speaker. In regards to creation, we had to create a series of posters and one or two other pieces of collateral material such as leaflets or flyers. We were also asked to consider other elements of the promotional material such as the introduction animation that would introduce the speaker and the wayfinding aspect to ensure the event is easily navigated to and from.
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