EP // BRIEF 3 // D&AD PEARSON // ELEVATOR PITCH

Elevator pitch is a process I learnt at my placement at Magnetic North. It was a crucial part of the design process, that I can to love and benefit from myself. 

An elevator pitch is:

"An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organisation does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. They should be interesting, memorable, and succinct. They also need to explain what makes you – or your organisation, product, or idea – unique."

Apart from creating the elevator pitch to spark interest within a short period of time, it's an opportunity for me to understand the product. If I can't sum up my idea within a couple of sentences then it's a clear sign that I don't understand my concept, as well as I, think I do. 

The elevator pitch I wrote for e-mily is as follows:

For all students Who want to learn and collaborate on a digital platform which is familiar and unrestricted. The e-mily chatbot Is an e-learning experience Unlike ‘Linda.com’ which doesn’t provide a free service for students who really need it Our product is a convenience chatbot aimed at delivering the fundamentals of education to billions of students around the globe through the familiarity of messenger apps.